It seems like just the other day that we were all marveling at the technological advances of the last decade. But now, as we creep closer to 2022, it’s time to start thinking about what new technologies will dominate the e-commerce space in the coming years.
More and more, people are doing their shopping online. In fact, according to Insider Intelligence, global B2C eCommerce sales will reach $6 trillion by 2024. To stay ahead of the curve, businesses need to catch up with the cutting-edge eCommerce technology trends. Here are six trends to watch for in 2022.
What is eCommerce?
Ecommerce, or electronic commerce, is the buying and selling of goods and services over the internet.
Online stores allow consumers to electronically exchange goods and services with (almost) no barriers of time or distance.
eCommerce has expanded rapidly over the past decade as more people than ever use technology to access products and services from around the world.
What are the benefits of eCommerce?
E-commerce has been growing at a significant pace. Such online platforms have been a game-changer for many businesses, offering benefits over brick-and-mortar stores and making it easier than ever for companies to sell products online. Electronic commerce offers many benefits for both consumers and retailers:
- Convenience – Forget about battling traffic or looking for parking spaces at crowded malls. Ecommerce provides a convenient shopping experience, as consumers can purchase products at any time from anywhere.
- Price comparisons – With the advent of online price comparison tools, consumers can easily compare prices online to find the best deals. Ecommerce platforms have made it easier than ever for shoppers to compare prices.
- Reduced costs – Online retail allows businesses to reduce costs by eliminating the need for a brick-and-mortar store. Additionally, online stores typically have lower overhead costs than traditional stores, which can lead to increased savings for consumers.
- Global reach – Ecommerce platforms offer a global reach for businesses, as products can be marketed and sold to consumers all over the world.
- Seamless buying experience – Ecommerce platforms provide a seamless buying experience, as consumers can purchase products with just a few clicks of a mouse.
- Improved customer service – E-commerce platforms offer improved customer service as businesses have access to more customer data that can be used to improve the customer experience and respond to customers faster and easier than through traditional channels.
eCommerce trends in 2022
The eCommerce industry is growing at a rapid rate, with an increasing number of businesses turning to online platforms. With this growth, so does competition and the need for businesses to adopt cutting-edge e-commerce technologies. Let’s explore the upcoming trends in 2022.
One of the biggest trends in E-commerce is augmented reality. Augmented reality (AR) refers to the use of technology to overlay digital images or information on top of real-world objects, like a picture of an item you want to buy or directions for assembling furniture.
One example would be an app that lets you see how a sofa will fit into your living room. You take a picture of the space and then use the app to virtually place different sofas in it, which helps you make your decision without having to actually go out and buy one first.
Same can be applied to clothing and accessories. A sunglass retail business can use AR to overlay sunglasses on a customer’s face in real-time. This can help customers see what the sunglasses look like on them before they make a purchase.
AR is predicted to grow in popularity in the coming years. The number of mobile AR users is expected to reach over 1.73 billion by 2024. So businesses that don’t adopt it may find themselves at a disadvantage.
Artificial intelligence (AI) is becoming more prevalent in E-commerce. Brands are using AI to personalize customer experiences, improve product recommendations and increase conversion rates.
For example, many online stores already use machine learning algorithms to recommend items based on previous purchases or search history.
Chatbots are another example of how AI is being used in E-commerce. These bots can answer questions about products and services, help customers navigate through pages on your website and even provide recommendations for other items based on what they’ve seen from similar users.
Brands can also use AI for marketing purposes by analyzing the data they have on their customers and creating personalized offers based on this information.
This brings us to our next trend – mobile apps. Many online stores only offer a website, which can be a good option in certain cases. However, with the increasing number of people using mobile devices to shop, it’s important for businesses to have a mobile app that allows customers to buy products on the go.
Websites can be difficult to navigate on a mobile device. In contrast, mobile apps are designed with mobile users in mind and are typically easier to use. They also allow businesses to send push notifications to customers, which can be used to promote sales or new products.
Likewise, innovative technologies like AR can only be used through mobile apps. So if you’re not yet offering a mobile app, you should consider doing so in the near future.
Another trend to watch is mobile wallets. A mobile wallet is a type of app that stores your credit and debit card information so you can make purchases without having to enter your card details every time.
Several major companies, such as Apple, Samsung and Google, offer their own mobile wallets. And more businesses are starting to accept payments through these wallets.
The benefits of using mobile wallets for retailers include increased security, reduced checkout time, reduced cart abandonment and seamless integration between E-commerce platforms.
So, if you want to stay ahead of the curve in E-commerce, make sure you’re using mobile wallets to accept payments from your customers.
Voice search and voice commerce
This is a trend that has seen a big growth in the last couple of years. Voice assistants such as Alexa have become increasingly common in homes, so it’s not surprising that many E-commerce businesses are taking advantage of this technology by integrating their E-commerce platforms with these devices.
E-commerce businesses can use voice assistants to help their customers find products and make purchases by simply speaking into the device. For example, a customer could say “Alexa, order me some toothpaste” or “Alexa, where can I buy toilet paper?” Alexa will then send an order to the E-commerce business or provide a list of relevant results.
So, if you’re not yet using voice search and voice commerce, you should consider doing so in the near future. It’s an exciting technology that’s only going to become more popular in the years to come.
As E-commerce grows, so does the risk of cyberattacks. In order to protect their customers and safeguard their data, businesses need to ensure that their eCommerce platforms are secure.
This means using updated security measures like encryption technologies, firewalls and anti-virus software. It also means training employees on how to protect against cyberattacks and what to do if they encounter one.
If you’re not taking security seriously, you’re putting your business and customers at risk. So make sure you take the necessary precautions to keep your customers safe.
Omnichannel E-commerce is when customers can shop through multiple channels such as a website, mobile app and social media. It allows businesses to meet the needs of their customers by offering different shopping experiences based on how they prefer to shop. For example, some people like using E-commerce apps while others prefer websites or even physical stores.
By offering omnichannel E-commerce, businesses can reach more customers and increase their sales. And as the number of people using multiple channels to shop continues to grow, it’s important for businesses to offer this type of service.
So, if you’re not yet offering omnichannel E-commerce, you should consider doing so in the near future. It’s a trend that’s only going to become more popular in the years to come.
E-commerce is an exciting industry that’s constantly changing. So it’s important for E-commerce businesses to stay on top of these changes and adapt accordingly.
By doing so, you’ll be able to stay ahead of the curve in E-commerce and increase your profits at the same time! Hopefully, this article has given you some ideas on how to do that.
If you want a professional team to help you take your online store to the next level, contact us today! Our developers can help you secure and enhance your eCommerce customer experience with AI, AR, mobile app and web development.